A grand reopening may also benefit online businesses that work on a “drop” model, where a new batch of products drops on the website before selling out. The excitement around this “do over” may also spread to new customers, too.įor example, brick-and-mortar stores that closed for renovation may want to host an in-store party to generate buzz around a new store layout.
Who doesn’t like an excuse for a party? A grand reopening event or campaign can help you reconnect with loyal customers, reward them for their patience, and introduce any changes made while your business was closed. Connecting with local business owners may open up doors for collaboration, partnerships, and just helping each other out. Start relationships with other brands and retailers.You’ll also have a bank of content to pull from that adds legitimacy to your brand through real customer testimonials. Live events or social media contests can be a way to get your customers to share their experiences in your space or with your product or brand. Collect valuable UGC ( user-generated content ) and testimonials.When you do launch, you’ll hopefully have a sizeable list to invite to a party or send a grand opening discount code. Setting up a countdown page or pre-launch landing page is a great way to collect emails before you go live. Online grand opening ideas may involve running a social giveaway or follower-only promotion. If you choose to host an exclusive event or offer a promotion to your pre-launch subscribers and followers, it’s a way to reward them for betting on you early. Reward early followers and supporters.Hosting a special event (IRL or online) can generate word of mouth in your area to reach potential customers. This is particularly important for retail stores, but also for online businesses that plan to sell mostly locally. When it comes to PR, you can pitch your story to journalists when you launch, but inviting them to an event is like a lob-you aren’t directly asking them to write about you, but hopefully they’ll be inspired to do so after meeting you and seeing your space. However you decide to celebrate your grand opening-virtually or in person-there are many benefits to doing so. And a timed launch day promotion can urge followers to become your first customers. For example, an in-person event at a retail store can provide connections to other business owners, the local business association, and local residents. But it’s an especially useful tool in achieving specific goals as you launch. It should be part of a larger marketing strategy to reach your ideal future customer. Why you should host a grand opening event for your businessĪ grand opening is just one way to market your new business. Here, we’ll look at real examples of virtual grand openings, in-store events, and other grand opening ideas to inspire your own. Your brand’s grand opening isn’t just a one-day event-it includes a buildup to your big moment. Generating buzz for your business should start earlier than launch day, however. Your brand’s grand opening isn’t just a one day event-it includes a buildup to your big moment. And even those who temporarily closed seized the opportunity to create a splash for an existing business through a grand reopening event. But as more and more brands shifted to online, grand opening ideas evolved to fit the virtual realm. What’s a grand opening?Ī grand opening is typically an event hosted by a new brick-and-mortar business to introduce itself to the community. Rolling lockdowns and restrictions left founders increasingly weary as they rotated their “Open for Business” signs, only to close their doors again-and again. Small business owners who weathered the ups and downs of the pandemic will relate.
#GRAND OPENIN SERIES#
The opening credits of popular animated series Bob’s Burgers introduces restaurant owner Bob Belcher and his family as they deal with one entrepreneur catastrophe after another-rodents, fire, broken windows-eventually to announce the business’s “grand re-re-re-opening.”
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